Your buyers think in strategy. I can help your team meet them there.
MEDIA & SALES TEAMS
Brand marketing decisions look simpler from the outside than they actually are. They move through holding companies, agency layers, channel owners and brand teams, each with different priorities and different influence on what gets approved. I help media and sales teams navigate that complexity.
The person in the room is rarely the only person deciding. An agency and the brand they serve often evaluate a proposal differently, ask different questions, and aren't always in alignment with each other. A pitch that lands well with one can stall with the other, not because the idea wasn't right, but because it didn't account for how decisions actually travel.
I spent 20+ years inside those conversations: building the briefs, evaluating the proposals, deciding what got championed and what got passed on. I know how decisions move through those relationships, and I work with sales teams to show up in a way that accounts for all of it.
Navigating the Complexity
A fragmented landscape makes it harder to know where the decision actually happens.
For ongoing access and strategic support, an advisory relationship gives you a consistent resource for pitch review, account strategy, and navigating specific client dynamics as they arise. Weekly, monthly or quarterly cadence with availability for time-sensitive asks.
The right fit for sales leaders or teams with a steady pipeline of high-priority accounts.
Advisory
Ongoing strategic counsel for key accounts or initiatives
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A working session for your team that pulls back the curtain on how brand strategy, audience intelligence, and connections planning shape buying decisions. We go through how briefs get written, what buyers prioritize when they evaluate a partner, and how to build proposals that connect to what a brand is actually trying to accomplish.
Built for sales teams, account leads, and marketing partnerships groups.
Workshops
How brands think and what that means for how you sell
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Project Consultation
When you have a high-stakes pitch in development or a new product offering and want a buyer-side perspective before it goes out, I review, give feedback, and help you connect the dots between what you're selling and what the brand actually needs to hear.
Useful for complex deals or new relationships where the strategic fit needs to be made explicit.
Strategic guidance on specific proposals or pitches
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How I Work With You
Various entry points to the strategic guidance that will help your team accelerate conversions.
What I Bring To The Table
For decades I've been the person on the other side of your proposal.
At Publicis, Omnicom, and client-side at Coca-Cola, I was part of the teams evaluating media partners, vetting proposals, and deciding which ones made it into a recommendation and which didn't. I know how those decisions move through an organization, who actually influences them, and what separates the proposals that get championed from the ones that get passed on.
What I offer isn't a formula. It's a way of reading the decision landscape that changes how a team shows up, and makes the conversation feel less like a pitch and more like a real partnership.